Customer relationships management recognizes that customers are the foundation of business success and that good customer service is the key to retaining those customers. Touchpoints crystallize the strengths and weaknesses of an organization that either pleases or displeases a customer during the shopping experience. A company that can identify and correct its weaknesses will maintain a competitive advantage by continually improving customer loyalty and thereby increasing sales.
Touchpoint Examples:
Sales Team, Incentives, Trade Shows, Charity, Advertising, Website, Social Media, Cross Selling, Return Policy, Brochure, Point of Sale, Customer Service, Accountibility, Business Culture, Packaging, Shipping and more.....